See Also
Advance Program table of contents Sponsors ExhibitsAll week
Pre-Conference, 15-17 May
Consortia
Tutorials
Workshops
Saturday, 15 May
Sunday, 16 May
Monday, 17 May
Technical Program, 18-20 May
Plenaries
Interviews
Papers
Panels
Demonstrations
Tuesday, 18 May
Wednesday, 19 May
Thursday, 20 May
Other Activities
Speakers
Conference Planner
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CHI 99 Conference Office
703 Giddings Ave.
Suite U-3
Annapolis, MD 21401
USA
Tel: +1 410 263 5382
Fax: +1 410 267 0332
Email: chi99-help@acm.org
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Tuesday 14:30 - 16:00.
A Conversation with Clement Mok and Jakob Nielsen
Why are most web sites so unusable? Why do so many people lack the trust necessary for making
a purchase via the web? Are branding and usability incompatible goals? What disciplines play
key roles in the creation of meaningful and usable web sites?
CLEMENT MOK is Chief Creative Officer of Sapient and is founder of Studio Archetype and of
CMCD and Net Objects. Creating meaningful connections between people, ideas, art, and
technology is the focus of Clement's many design and consultative projects. Clement is
author of Designing Business: Multiple Media, Multiple Disciplines.
JAKOB NIELSEN is a principal of the Nielsen Norman Group, a user experience consultancy.
Until July 1998, he was a Sun Microsystems Distinguished Engineer. Jakob writes the
bi-weekly Alertbox column on web usability. Jakob's most recent book is Designing Excellent
Websites: Secrets of an Information Architect.
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