Tutorial: 7. Visual Design for E-Commerce and Performance Tools

Sunday 09:00 - 17:30.

Aaron Marcus, Aaron Marcus and Associates, Inc., USA
Edward Guttman, Aaron Marcus and Associates, Inc., USA

Benefits

• learn terminology, principles, guidelines
• understand current and future trends
• gain practical experience through group exercises
• improve ability to make products easy to learn, use, and enjoy
• discover valuable research issues

Origins
Featured at CHI 90, SIGGRAPH 92-97, HCII 93, 95, and 97, HICSS 90, 92, UPA97

Features

• introduction to user interface (UI) components and development process steps
• analysis of case studies for actual products
• group icon, dialogue box, and metaphor design/evaluation exercises
• useful for web and non-web applications

Audience
For UI designers and users, graphic designers and visual communicators, software developers, human factors specialists, technical documentation specialists, teachers of UI design, and managers of UI projects. Little or no background in UI or visual design required.

Presentation
Illustrated lectures using computer, slide, and video imagery; case study analyses; group pen-paper exercises, discussion, and evaluation.

Instructors
Aaron Marcus is president of Aaron Marcus and Associates, Inc. He was a tutorial presenter to CHI, SIGGRAPH, HCII, HICSS, and UPA. He has written and/or co-authored several books on visual communication and over 100 articles on metaphor design and visual communication. Edward Guttman is a designer and analyst with Aaron Marcus and Associates, Inc. He designed and managed the UI development of SABRE travel applications and Cogito Learning Media's CD-ROMS about science and math. He received the 1998 Communications Arts Interactive Media Design Award.

Related Tutorials

• 2. User Interface Design for the Web (Saturday evening)
• 6. Practical Usability Methods in Web Site Design (Sunday)
• 18. Drawing on the Right Side of the Brain (Monday)
• 22. Web Sites That Work: Designing With Your Eyes Open (Monday)
• 24. Visual Literacy for Interface Designers: Tips, Tools, Techniques, and Inspiration (Monday)
• 32. Current Issues in Web Design: Building the Network Economy (Monday evening)