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CHI 99 : Advance Program
May 15-20, 1999, Pittsburgh, PA USA

Tutorial: 8. Successful Strategies for Selling Usability into Organizations

See Also
Advance Program table of contents
Sponsors
Exhibits

All week

Pre-Conference, 15-17 May
  Consortia
  Tutorials
  Workshops

  Saturday, 15 May
  Sunday, 16 May
  Monday, 17 May

Technical Program, 18-20 May
  Plenaries
  Interviews
  Papers
  Panels
  Demonstrations

  Tuesday, 18 May
  Wednesday, 19 May
  Thursday, 20 May

Other Activities

Speakers
Conference Planner
Management

Conference Registration

CHI 99 Conference Office
703 Giddings Ave.
Suite U-3
Annapolis, MD 21401
USA

Tel: +1 410 263 5382
Fax: +1 410 267 0332

Email: chi99-help@acm.org

Sunday 09:00 - 17:30.

Susan Wolfe, The Hiser Group, Australia

Benefits
Learn techniques for building a case for usability. Selling usability into organizations involves convincing a range of stakeholders from upper management to end-users, each with different agendas. Efforts to incorporate usability must consider people, processes, and tools across an organization, and analyze the needs, objectives, and culture of the business. Each topic is illustrated with real-world case studies, and participants practice techniques on a mock organization.

Origins
Presented at CHI 97, CHI 98, Interact'97, BayCHI, and UI'98.

Features
Participants will learn:

  • to understand where usability can make a difference to your organization
  • to present those opportunities in terms understood by different audiences
  • to identify barriers and opportunities which can hinder or support usability initiatives

Audience
Experienced usability professionals, user interface designers, developers, and managers who are working to improve the acceptance of usability activities within their organizations.

Presentation
Brief presentation, hands-on exercises, and group discussion.

Instructors
Susan Wolfe has fifteen years experience in human factors. She established and managed the Tandem Computers human factors department for eight years. Now general manager of Hiser's Sydney office, she consults in all aspects of user interface design.

Related Tutorials


126-04-05
chi99-web@acm.org